A logo is your emblem, and your brand is everything you stand for. You need not just to represent what you are, but must easily be understood. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company and your ethos.
Make your mark
A logo must have impact and tap into the viewer’s subconscious, connecting with them on some level. The perfect logo design should be immersive, showing your customer what your brand is and the values that your business has, in a single, identifying mark. Making your logo unique so you stand out from the crowd and different from the competition is tricky but with careful thought can be achieved.
In a word – bespoke. It is the only way to produce a logo, and off the peg logo design rarely works well even for a startup. Knowing your target market and what you stand for are essential before you even put pen to paper thinking of names.
Branding masterclass
To make your logo reflect your business or product I provide you with a Branding Masterclass document to get you thinking about your product/companies placement in the market place, along with a Q&A that gives me the basis to start to form the initial round of ideas on what to base your logo on. I can then use these answers as inspiration to form a logo unique to your business. The design process is a process of refinement – producing a final logo in a number of stages, allowing you to give feedback at each stage, helping you to hone everything to ensure you are truly happy with the design.
Whether your business is just starting out or you want to refresh your current logo, I am happy to help. Get in touch today to see what I can do for you and your business.